On October 23, 2020 – Sony began activating their marketing strategy starting with a YouTube video that features Travis Scott. In the YouTube description, it says “Today, we’re excited to announce Travis Scott has joined the PlayStation family as a strategic creative partner. We heard Travis is a huge PlayStation fan, so we started a conversation with him that led to this unique partnership. Through our mutual passion for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our collective fans.” Furthermore, they took to their blog to announce the partnership and talked a bit more about the partnership…
Today, we’re excited to announce Travis Scott has joined the PlayStation family as a strategic creative partner. We heard Travis is a huge PlayStation fan, so we started a conversation with him that led to this unique partnership. Through our mutual passion for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our collective fans.
Travis is an artist who is incredibly innovative, constantly surprising, and continues to push boundaries, very much like the PlayStation brand – so we think this is a perfect fit. When we embarked on this collaboration, the most important thing was to keep it as open as possible, to allow space to explore interesting, creative ideas.
Travis’ deep knowledge and fond memories about PlayStation as a brand, our products, and games will inspire his work with us from start to finish. He is an amazing creator, and we strive to work with the best creative minds inside and outside of our industry to continue to surprise the world in a way that only PlayStation can.
Travis wanted to share a few words:
“I’m really looking forward to being able to showcase everything that Cactus Jack has worked on with Sony and the PlayStation team. Most importantly I’m excited to see how the PlayStation fans and family respond, and I look forward to running some games with everybody very soon!“
Today we are excited to share with you a unique video, created by Travis to kick off our partnership. The video features a few of the key people that worked on different aspects of the PlayStation 5 console.
Special thanks to Travis, we are thrilled to work with him and cannot wait to share more with you soon.
Here’s the video that was enclosed with the announcement…
For those of you who don’t know Travis Scott is: He’s a rapper, but he also appeared in Fortnite recently. On October 28, 2020 – Sony once again, took to their blog to post a small update, with the trailer of PlayStation 5’s launch with their marketing slogan “Play has no limits.”
We are just a couple weeks away from the launch of PlayStation 5 and we can’t wait for you to experience the next generation of interactive entertainment. The launch of each new PlayStation console is a special moment in time. Today, we want to give you a first look at our new global launch spot.
For launch, our goal has always been to create a spot that feels epic and iconic; a spot that truly celebrates our desire to push the boundaries of what is possible and evokes the excitement that you will have through the unique experiences made possible with PlayStation 5.
The theme of the spot is centered around the idea of exploration. There is a desire in all of us to explore and discover new possibilities, whether it’s in gaming, or in our everyday lives. We all want to go to places we’ve never been, see what’s never been seen. We tell the story by paying homage to explorers of the past who stood on the threshold of the unknown and pushed past their limits to achieve the extraordinary.
Finally, we needed an iconic voice to narrate this unique spot, we went with our new strategic creative partner – Travis Scott. We hope you enjoy, and we look forward to continuing to explore new and exciting worlds with you through PlayStation 5.
Here’s the video that was enclosed with the announcement…
PlayStation 5, and PlayStation 5 Digital Edition arrives November 12, 2020 in United States, Japan, Canada, Mexico, Australia, New Zealand, and South Korea. PlayStation 5, and PlayStation 5 Digital Edition also arrives November 19, 2020 everywhere else.
